About PursueRX
PursueRX is a performance‑driven training brand built on the principles of progress and precision. Our scalable programming is designed for athletes of all levels. From everyday fitness enthusiasts seeking improved health and weight loss, to serious competitors striving for excellence in the competitive arena. Founded by coach Hennie, PursueRX blends proven CrossFit methodology with practical coaching experience to deliver structured, adaptable routines that build strength, endurance and confidence. At PursueRX, our mission is simple: help every athlete pursue the best version of themselves through discipline, consistency and innovation.
get to know Your coach
I started my fitness journey in high school on two wheels, cycling became my passion, and I competed in road racing, mountain biking, crit racing, and even raced in Europe for stint.
Then I met my wife, who introduced me to CrossFit. I fell in love with the sport, shifted from cycling to CrossFit, and the rest is history as they say!
Since 2023, I’ve been programming, first to sharpen my own strength & skills, and now to share my love of coaching & programming. My approach follows CrossFit methodology but is designed for all athletes, not just competitors.
Our mission
Evidence-based strength cycles and thoughtful progressions keep you moving forward without burnout.
Gymnastics skill paths with clear scaling so every session is doable and measurable.
Engine work to build health, capacity and recovery both inside and outside the gym.
Level-based scaling and built-in progress tracking keep you consistent week after week.
Ready to get started?
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